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101 phrases to help with brand storytelling ideas


Stuck for words? Here is my enormous list of 101 ideas to help you come up with some extra words for your next brand story. You could be writing about your business, your campaign or an individual. These phrases should also help trigger angles for brand storytelling ideas.

1. We would like to announce a change of direction
2. We believe that this is what the future has to be about
3. We made the decision to rebrand
4. They took a slice of their previous model…
5. September will be a busy period of activity
6. We are moving with the times
7. They are making a structural shift
8. The world has changed
9. We live in the age of Instagram/Twitter/Facebook
10. We’re differentiating ourselves from the rest
11. They are focusing on what the future is
12. We love design
13. We are beginning our journey
14. Did you know that?
15. We’re going social
16. We’re one of the movers and shakers
17. Our fans are engaging
18. They are developing a deep understanding of their audience
19. This is a reflection of the excellent work completed in 2013
20. This is a huge undertaking
21. We are shaking things up
22. We have been successful at raising the many thousands of dollars
23. We will know whether we’re heading in the right direction
24. There’s a strong link between our [insert team here] and marketing teams
25. Getting to know our consumers
26. This motto guides us in all we do
27. Being able to reach you directly is important to us
28. That’s how you know whether a brand is listening or not
29. Digital engagement is the new black
30. We are a powerful and respected industry association
31. Now we’re encouraging the community to be a part of it
32. Our final step is to deliver a much better experience to you
33. Let us know what you think
34. We dream of a future where you never have to wait for your copy
35. This has come of age and we now need to think outside the box
36. We’d like to connect with you through at least one digital channel
37. Being bombarded by messages sucks
38. Advertisers are rejoicing, consumers are screaming
39. Your most memorable moments
40. You are our most important resource
41. We can use the help, so please send your feedback
42. They looked for the right balance
43. The spirit of sharing is what makes us stronger
44. I am astounded by the results
45. Consumers want to explore your stories
46. We’re hoping to help make life easier
47. Delivering the best products/services is key
48. This is the most phenomenal ever
49. Our agency is attractive
50. Our biggest mistake was not thinking outside the box
51. Pushing the wrong buttons can be good
52. Stop trying to pump content through digital media
53. We want you to use our products with confidence
54. Comments received from a huge variety of supporters
55. Our brand has a story to share
56. This is a top-of-the-range model
57. These young stars at our agency
58. This new technology is wrapped up in the stunning design
59. It can take some time and a bit of effort
60. Being able to mentor our staff is essential to our success
61. Local people and their local stories
62. There is no room for compromise
63. Our followers want to feel connected
64. Good surveillance adds to our customers’ security
65. Reduce, reuse, recycle
66. Giveaways and sponsorships
67. We are inviting all our users to submit feedback
68. They rarely get the opportunity to receive such donations
69. Twelve days of brand-customer bonding
70. We incorporate ideas from around the country
71. A combination of the latest products
72. A melting pot of creativity within our team
73. Customers flocked to the launch
74. We love it when we meet the needs of our consumers
75. It is not about that
76. We are your provider, so we do it your way
77. They were refreshing to work with
78. What this means in practice is…
79. Fast becoming a thriving community
80. We need all the help we can get and we’re asking you for your views
81. We are taking this positivity overseas
82. Having received the go-ahead
83. So as we launch our campaign
84. It breaks your heart to see
85. We all have a role to play
86. High-quality, reliable products
87. Dedicated to encouraging disadvantaged children
88. We’re identifying some of the smartest candidates
89. We’ve identified talented young people
90. We’re encouraging some very talented creatives
91. Letting them reach their potential is crucial to a successful project
92. We’ve launched a very aggressive campaign/policy
93. My most amazing experience with this company
94. Our team is joining this quest
95. We aim to become a leading innovator
96. Everyone is on board
97. Much emphasis is placed on service and customer relations
98. They will do the right thing
99. Profit margins are slender
100. While playing catch-up, we missed that opportunity
101. Our campaign was run primarily online.

That’s it, a long list leaving you enough room to play around with the words. The next time you’re suffering from writer’s block and need an angle for a story, you can recycle the ones you’ve already used and just re-adjust your angle for the topic at hand.

How to use these brand storytelling ideas

For more on how to use brand storytelling for your business, read my blog post on how to use brand storytelling techniques.

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Original image by Thomas Hawk.

Reader Interactions


    • Rhonda Chapman says

      Know what I do sometimes? I flick through a magazine, I close my eyes when I see an interesting article, then I do “eenie meenie miney mo” and put my finger on the page. Whatever my finger lands on is the sentence that motivates the next blog post. Give that a go.

    • Rhonda Chapman says

      Hi Sally.

      I think my fave is “We dream of a future where you never have to wait for your copy” because I’m a book and movie lover and tired of waiting for hardcopies or DVDs to get to Australia. We are ALWAYS behind and if we download it’s illegal.

      Brands (publishers and distributors) need to hurry up and catch up with technology.

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