Wondering why your website ranking is looking poor? Or maybe your blog isn’t performing as the 24/7 marketing powerhouse it was meant to be?
I bet your website copy and blog content need some fine-tuning to help your pages and posts show up higher in search engine results pages.
For a website and blog to bring more visitors, you need to create a balance between being serving sales-oriented copy that motivate visitors to take action (the pages that describe your business and services) and relevant and useful content written to help you connect and engage them (your blog posts).
The end result will not only meet your sales goals but will also meet all the search engine optimisation (SEO) criteria to satisfy search engines to help you pull the most organic traffic to your website.
So if you learn how to improve SEO, you can ensure your ranking strategy is tight and covers all the basics.
Plus, if you get the copy-content balance right, your website will flourish, and you’ll gradually see an increase in engagement and conversion.
8 ways to improve your website ranking
- Audit your entire website to determine and fix what’s affecting your ranking.
- Start improving the copy for your pages.
- Launch a blog if you don’t have one.
- Publish content you know your customers will love.
- Pay more attention to the keyword terms you use.
- Inter-link with the best anchor texts that would boost ranking.
- Optimise your headers, meta descriptions, meta titles, alt tags and URLs.
- Review and fix your website structure.
However, your SEO strategy shouldn’t be spammy or overblown.
Forget stuffing your web pages and blog posts with keywords.
Do NOT pay to get 100s or 1000s of backlinks.
Avoid baiting readers – you’ll only scare them!
If you commit these sins, your pages and posts could get caught in the search engine “filters” designed to trap spammers. And if you get caught, your website could either be dropped from page 1 to page 3, 5, 7 or deeper, or may even be dropped from the search engine results pages altogether. If this happens to you, you’ll have to start all over again!
When teaching clients how to blog or how to start a blog, I never encourage excessive use of keywords that make the blog posts read as gibberish. Nor do I encourage adding backlinks to low quality sites just to try to increase website ranking.
I only encourage using the same cost-effective and ‘safe’ strategies recommended in Google’s Webmaster Guidelines. They’re simple to apply yet will make your pages and posts show up for the right keywords when people are looking for what you offer.
Proper search engine optimisation is crucial when you want to boost search engine visibility and website ranking. So it’s imperative to optimise your content – including the images and videos – to help your pages and posts to show up in search engine results pages.
If you need a hand writing optimised copy for your pages and content for your blog, call me on 0416 513 843 or send me a quick email.