Founder, rhondachapman.com.au
Based in Rockingham, Western Australia

Hi, I'm Rhonda Chapman and I began accepting assignments from Australian businesses in early 2011 after I got bored writing for the same topic day in, day out. By 2014, I was getting so much client work that I had to quit my day job to dedicate all my time to these clients.

The bonus was I would be writing a variety of topics, which means my life was no longer boring.

Since 2002, all of my roles have involved writing, public relations, and marketing. I started as a qualified journalist and then after some time I wanted to add marketing into the mix (specifically marketing research, consumer psychology, consumer behaviour, and marketing strategy). So, I returned to university to study just that.

I now have a Postgraduate Diploma of Commerce (Marketing), a Certificate in Public Relations and Events Management, and a Bachelor of Communications (Media Studies).

Over the years, I've gathered a lot of practical experience as a journalist, copywriter and certified marketer. I have spent many years helping businesses to attract, engage, convert and retain their ideal customers. I've also worked with them to help raise their brand profiles, manage their online reputation, and get free publicity.

This unique combination of knowledge, skills, experience and confidence helps me to do a lot more for you than many other copywriters could ever do.

And, unlike many copywriters, I care enough to make the time to speak with you to discuss your needs and desires.

What I do

I work with you to help create more business through effective copy and content:

I offer copy creation services to help you make more money. I do this by writing what you need for all your marketing, public relations, and sales needs, whether that's for your website, landing page, advertorials, social media profiles, press releases, newsletter, emails, or offline promotion.

I offer content creation services to help you entertain, educate and retain your customers. I do this by writing what you need for your blog, videos, podcast, presentations and more.

I offer consultation, content planning and training (e.g. how to blog, how to use MailChimp and how to use emails to grow your business). I guide you so you can achieve more sales with copy, plus benefit from having an online presence and gaining free publicity.

I write for businesses of all sizes and across all industries.

What I don't do

I don't specialise in proofreading. We can hire a professional proofreader if you'd like a second pair of eyes to review what I write before you publish it.

The best copywriters focus on what they do best, which is to tell the right story the right way to get the prospect to say "Yes!" to your offer.

Education

BComms(MediaSt) ECowan, PGradDipCom Curtin, AMAMI CPM

When you work with me, you'll have a copywriter who knows a lot about how to communicate with your audience. I come to you with the following qualifications:

• Currently studying for a PhD in HR Marketing (Autism Employment), Curtin University
• Postgraduate Diploma in Commerce (Marketing), Curtin University
• Certificate in Public Relations and Events Management, Open Colleges
• Bachelor of Arts in Communications (Media Studies), Edith Cowan University

Skills and experience

My background is in journalism, communications, public relations, marketing, and marketing research. I've worked in television, radio, mental health (marketing/public relations), and local government (marketing/public relations). I help you influence, motivate and persuade your audience to take action.

Speaking and mentoring

With years of experience under my belt, I’m a unique speaker who helps your audience dream bigger, get out of their comfort zone and take their businesses above and beyond the competitors. My main topics are about how to write better to generate sales.

Awards and achievements

• Award winner, Excellence in Television Production (Public Relations Society of Seychelles)
• Finalist, 23RD Belmont and Western Australian Small Business Awards 2016
• Nominated for the Mineral Resources Regional Business Awards 2018 (Sole Operator category)

Radio segment

I've been interviewed several times on 101 Business Radio, Australia’s First Radio Station dedicated to Business (also available on iTunes). During my segments, I share ideas, tips and insights about copywriting and content writing.

Stuff I love

I love to volunteer my skills to the marketing industry. I volunteer as a member of the Australian Marketing Institute’s State Advisory Committee in WA and Emerging Marketers Committee (WA). I also mentor emerging marketers and copywriters.

I enjoy offline networking, and enjoy cop and lawyer shows. I love reading John Grisham and Stephen King, and when not writing I enjoy listening to progressive trance, and soft reggae.

If you’d like to find out about my availability, I’m only a click away.