I've been writing for Australian businesses since early 2011. At first, I was doing it as a side gig as I gathered additional skills to prepare myself to launch my business full time. In 2014, I was getting so much work that I had to quit my day job sooner than planned, so I could dedicate all my time to them.

Up until then, all my roles with my employers had involved writing, public relations, and marketing. I started as a uni-qualified journalist and then after some time I wanted to add marketing into the mix (specifically marketing research, consumer psychology, consumer behaviour, and marketing strategy). So, decided to return to university to study just that.

Over the years, I gathered considerable experience as a journalist, copywriter and certified marketer. I have spent many years helping businesses to attract, engage, convert and retain their ideal customers. I've also worked with them to help raise their brand profiles, manage their online reputation, and get free publicity.

This unique combination of knowledge, skills, experience and confidence helps me to do a lot more for you than many other copywriters could ever do.