Hi, Im Rhonda Chapman.
As a marketing communicator and copywriter, I've helped numerous clients generate more business through effective copy. I've produced copy for businesses and budgets of all sizes and across different industries. And I've supported agencies and organisations that needed an extra hand so they could meet their targets and deadlines.
I help you attract more customers,
so you can grow your business.
I began accepting assignments from Australian businesses in early 2011. By 2014, I was getting so much work that I had to quit my day job to dedicate all my time to these clients.
Since 2002, all of my roles have involved writing, public relations, and marketing. I started as a qualified journalist and then after some time I wanted to add marketing into the mix (specifically marketing research, consumer psychology, consumer behaviour, and marketing strategy). So, I returned to university to study just that.
Over the years, I've gathered considerable experience as a journalist, copywriter and certified marketer. I have spent many years helping businesses to attract, engage, convert and retain their ideal customers. I've also worked with them to help raise their brand profiles, manage their online reputation, and get free publicity.
This unique combination of knowledge, skills, experience and confidence helps me to do a lot more for you than many other copywriters could ever do.
What I do
Who I work with
I offer copy creation services to help you make more money. I do this by writing what you need for all your marketing, public relations, and sales needs, whether that's for your website, landing page, advertorials, social media profiles, press releases, newsletter, emails, or offline promotion.
I offer content creation services to help you entertain, educate and retain your customers. I do this by writing what you need for your blog, videos, podcast, presentations and more.
I offer consultation, content planning and training (e.g. how to blog, how to use MailChimp and how to use emails to grow your business). I guide you, so that you can achieve more sales with copy, plus benefit from having an online presence and gaining free publicity.
My experience and education
When you work with me, you'll have a copywriter who knows a lot about how to communicate with your ideal customer to influence, motivate and persuade them to take action.
I come to you with the following qualifications:
- Postgrad Dip in Commerce (Marketing)
- Certificate in PR and Events Management
- BA in Communications (Media)
My background is in journalism, communications, public relations, marketing, and marketing research. I've worked in television, radio, mental health (marketing/public relations), and local government (marketing/public relations).
What I don't do
But I can refer specialists who can help you with these tasks. My job is to write what they need to help you take advantage of those channels.
Speaking and mentoring
With years of experience under my belt, I’m a unique speaker who helps your audience dream bigger, get out of their comfort zone and take their businesses above and beyond the competitors. My main topics are about how to write better to generate sales.
I've been interviewed several times on 101 Business Radio, Australia’s First Radio Station dedicated to Business (also available on iTunes). During my segments, I share ideas, tips and insights about copywriting and content writing.
I love to volunteer my skills to the marketing industry. I volunteer as a member of the Australian Marketing Institute’s State Advisory Committee in WA and Emerging Marketers Committee (WA). I also mentor emerging marketers and copywriters.
Awards and achievements
If you’d like to find out about my availability, I’m only an email away.