About your reasons for hiring a copywriterHave you worked with a freelance copywriter before?Can you tell me more about the project?What’s the actual marketing challenge you’re trying to overcome?What are the consequences of this/these challenge(s)?What are you looking to accomplish through my copy?What has worked in the past, copy wise?What has not worked?The call to actionWhat primary action have you tried? Did it work?What primary action do you want visitors/readers to take?Is there a secondary CTA?The competition and current marketingWhat is your biggest sales “sticking point” right now?Who is your online competition?Why do you consider them “competition?”What is your unique sales proposition?Are there any keyword phrases you’re not currently positioning for, and you want to gain a stronger position?How do you currently promote your products/services?How will the new website/offer/content be promoted?Has your product/service been featured in a book, endorsed by an organisation, etc.?The budgetHas a budget already been set aside for this project?If not, will one be made available? When?The decision-making processWho will be involved in making a decision on this project?Are you considering other freelancers or firms?How will you make a decision? What will it be based on?The timing of the decisionDo you need a quote for budgeting purposes… or are you looking to move on this soon?When will you make a decision, and when can I expect to hear back?Once I send you my proposal, when should I follow up with you?ResourcesMay I see your existing marketing materials?Can you provide some benefit statements that are important to prospective customers?I’ll need you to show me the style and tone of voice you prefer.Your customersHave you done any market research on your customers?What type of customer would not be a good fit for your business?Can I review your customer testimonials?What are the most common questions that customer service answers?What are the most common objections to overcome?DeadlineIs there a hard deadline by which materials must be delivered?What information do you need from me so you can make a decision about working with me?
