Press Release Briefing Form Step 1 of 5 20% Use the form below to provide information on a topic that you feel is worthy of press and publicity. All sections are relevant, so please fill this form to simplify the writing process. Remember, a press release is a tool used to provide relevant information to your target audience and to feature you as the expert – it’s not an advertisement. So think about your business, product or services. Your topic should be timely, newsworthy, unique and USEFUL. Whenever possible, add value. Your TimelineWhen do you need it? Remember to consider the time required for revisions. Date Format: DD slash MM slash YYYY Do you need help emailing the press release to journalists?Yes, just send me their details.Yes, I need you to send it out for me.No, I have it all under control.What type of press release do you need?I'm disagreeing with what so-and-so saidI'm supporting what someone of high authority saidI'm warning people about somethingI'm introducing a new way of doing somethingI won an awardI received funding for a projectI'm making a donationI'm sponsoring a major eventI'm releasing new resultsI'm inviting people to an eventWhat is the main marketing objective of the release?To cause a storm (controversial)To raise awarenessTo position me as an expertTo boost sales or enquiriesWhat’s the story and why is this newsworthy AND timely?What are the key messages the release should articulate?Paste supporting notes for the background, including statistics and links to those. If you’re sharing tips or busting myths, paste your tips below.What reaction do you seek from the audience?I want people to change their behaviourI want people to come forward if this has happened to themI want people to talk about me/usI want people to visit my websiteI want existing customers to call meI want the government to do something about itWho is your primary audience for the story?Who is your secondary audience for the story?If there's a main media outlet you'd like to target, type their name below. This will help ensure the story is suitable for their audience. About the BusinessIn which year did you start the business?The full name of your business as you want people to see it.What are the core services/products? About the SpokespersonWho are we quoting in the press release? Title (e.g., Mr, Mrs, Ms or Dr)Full NamePositionEmail Address (for journalists to email) Phone Number (for journalists to call)Include up to 5 quotes or key messages from the spokesperson. I'll then write the proper quotes.Have they won any awards/recognition RELEVANT to this topic? If yes, insert the EXACT full title here as it appears on the certificates, e.g. “2016 Best Copywriter Awards”.Additional Notes for The BioIf the spokesperson is an expert/specialist, performing artist, author or researcher, include information here for the short bio. Mention any relevant books, magazines, conferences, and TV shows they’ve been featured in.Insert the information in the box below. What's Your Offer or Opportunity?If the release is for a new product/service, state date of availability, URL and pricing. If about a new staff appointment, state start date. If for an event, insert date, place, time, location, pricing and special guests.What's the Call to Action?Paste the URL if you'd like to point people somewhere. Your DetailsName* First Last Email* Phone*
