Blog Content Writing
Ever looked at what other businesses are sharing online and asked yourself,
“How do they ever make time to write their blog posts? I’m barely finding the time just to plan how I’m going to promote my business!”
As you know, if you want your blog posts to entice buyers you need to know how to write a blog post. And you need to make the time and commitment.
Time and commitment!
So how come some crazy-busy business owners manage to weekly blog posts to their lists while you’re left to struggle with yours?
The answer, of course, is they outsource their blog to a professional ghostblogger.
Today, many Australian CEOs, business owners, and entrepreneurs rely on copywriters who provide blog content writing services. Blogs have become such an essential part of the online marketing strategies for their businesses that in many cases they’re also requesting posts for other channels such as LinkedIn.
When they choose a copywriter who writes both sales copy and blog content, they have someone they can rely on to write everything they need for their blogs, websites, brochures, press releases, landing pages, emails, books… you name it.
So, there’s no need to hire two people.
I’m one of those copywriters who also ghost for business owners!
How do you work with a professional blogger?
I write copy to boost visibility for your brand so people come over to your website rather than you trying to chase after them to sell to them. It’s like a subtle bait… carefully disguised as an article… to pull your target audience.
And although I optimise your blog posts with strong keywords to help them get found on social media and search engines, each post will sound as natural as possible. You see, the more convincing and humanised your language, the more your readers will trust your brand as a leader!
This trust is what helps you increase engagement between your ideal customer/client and your brand and helps to increase lead conversion for you.
When you work with me, you may choose to request my help to edit what you’ve already drafted or write for you from scratch. I can create a unique package just for you.
When I’m writing from scratch, you may choose to only tell me the end goal, the service you’d like to promote (i.e. your topic), and the keywords you want to rank for (or want to be known for).
You might just say:
“Rhonda, I want people to buy my…” or “Rhonda, I’m the best at…” and perhaps a few bullet points. I then write these for you.
My clients often just tell me:
- the number of blog posts per month
- who they’re targeting
- their target’s biggest problem
- the solution to blog about
- the call to action
That’s it, usually nothing else. Not even a paragraph of notes or list of keywords… so my job is to then write up their blog content plan to guide me when I write the best pieces to attract leads for them. And then I get cracking, delivering their blog posts by the deadline.
So, if you’re crazy-busy or simply need a hand, please ask!
If you’d like to find out about my availability, I’m only an email away.