Keeping consumers happy has become as important as the products brands are designing. Many cult brands now do intensive research to find out what we ‘think’ we want before they begin to brainstorm the next big idea. Even the top-level management gets involved in keeping consumers happy. [Read more…] about What cult brand followers want
So what’s going on with cult brands? Simply put, as long as a brand is selling something that can be turned into a lifestyle or status badge for a group of consumers, they can very well build a cult for it. Some, like me, choose to become fans of selective items only, and in my case do it through accessories like my mobile phone. I’m a Sony girl and it’s going to be really hard for you to change my mind about Sony.
What is your latest advert memorable for? Are viewers remembering what you intended? Or are they missing the message because of the poor casting decision that is now making it a bad advert?
Ever noticed how you remember tales from your childhood because the characters are memorable? Because of this, we usually don’t have to re-read the books before seeing the latest movie version of stories like Alice in Wonderland, Snow White and Narnia. Their characters were interesting and went through exciting adventures in some incredible fantasy lands.
Let me tell you what a preschooler can teach you about storytelling and how people understand the stories we tell?
As a copywriter, I’m often asked for advice regarding brands getting too used to pushing ‘me’ messages. Some business owners fear that maybe they are forgetting to pay attention to consumers, their feelings, wants and needs.