Say your business has some great client stories, and you’d love to write them out to share with prospective clients, sponsors or funding bodies. [Read more…] about 3 ways to make your case studies more interesting
Need a copywriter but can’t figure out which type of copywriter to choose?
Do you prefer someone who can tell your story, sell your unique value proposition and motivate people to take action? Someone who doesn’t fill pages with unnecessary fluff and who won’t make you sound pushy nor aggressive?
Would you like to work with an experienced copywriter who also knows how to optimise your copy to help improve your ranking and increase conversion?
Why you need a copywriter
Copywriting means writing to promote, advertise, sell or market your business, products, and services. So we’re aiming to improve sales.
Content writing is when you write for engagement and entertainment, or to make people linger longer on your website.
While I do both, some writers who advertise as copywriters don’t know the crucial elements needed in promotional, advertising, sales or marketing copy.
What I’m trying to say is copywriting is a skill that many writers just haven’t learned. I know this, because every time I talk to writers, many ask ME for tips on how to write copy that sells. Their writing may be good and ‘creative’ and engaging, but it doesn’t make you want to buy.
If you want results, then you need a copywriter who knows how to do all of the above, plus more.
They should know what to write to convince your audience to trust you and your solutions enough to make contact with you.
They should know how to structure copy, including where to place your headline, testimonials, guarantee and call to action for better conversion. They should also know how to inject emotion and when to mention features, benefits, and price.
You need a writer, not a robot
If they’re writing for your website or other online content, your copywriter should know how to target people and search engines at the same time… without making you sound desperate and spammy.
You need a good storyteller
And if they’re a true master at emotional storytelling with a good imagination and creative mind, then that’s the bonus for you… they would make keywords appear natural in a clever way… and they would make your readers nod in agreement with you as they read along.
You need a proactive copywriter
They also keep up to date with what’s going on in the marketing world so they can advise you on the pros and cons and the strategies you should try for your specific business and sector.
You need an honest copywriter
But most important of all, they are honest and can tell you when your copy is shit… and they’re brave enough to tell you when they don’t know the answer. They wouldn’t stop there, though. They go out of their way to help you find the answer.
By the way, I’ve just described exactly the type of person you get when you work with me… and I have a whole lot more to share with you!
When networking with other business owners, they often ask me to explain what I do as a copywriter. “Do you just sit down and start writing? What else does a copywriter do?” The answer surprises them. [Read more…] about What else does a copywriter do apart from writing?
At this time of the year, many people naturally jump onto Google and social media in search of Christmas-related content because they need fresh ideas. This means they’ll be searching for new content, not last year’s content. This is where your fresh Christmas blog posts come in. [Read more…] about 5 types of Christmas blog posts that boost website traffic
Many blog owners – whether blogging for business or personal – miss out on attracting new eyeballs to their websites because they struggle to find a way to link their niche topics to trending topics. [Read more…] about How to come up with Easter blog topics
Have you ever seen a new business being interviewed as an expert in your local paper and thought, “How the f— did they get this gig? They’re no expert! I’m the expert!” [Read more…] about Quick guide to press release topics that position you as an expert